On-Page SEO Checklist

Here's a comprehensive on-page SEO checklist with each point outlined and blank tick boxes for you to tick off when done. This will help you achieve a high SEO score.

URL Optimization

  • Short and Descriptive URL: Ensure the URL is concise, descriptive, and includes the primary keyword.
  • Use Hyphens: Use hyphens (-) to separate words in the URL (avoid underscores).

Title Tag

  • Primary Keyword: Include the primary keyword near the beginning of the title.
  • Length: Keep the title between 50-60 characters.
  • Unique and Compelling: Make it unique and compelling to encourage clicks.

Meta Description

  • Primary Keyword: Include the primary keyword in the meta description.
  • Length: Keep it between 150-160 characters.
  • Compelling: Write a compelling description that encourages clicks.

Header Tags (H1, H2, H3, etc.)

  • H1 Tag: Include the primary keyword in the H1 tag.
  • H2, H3 Tags: Use H2 and H3 tags to structure the content and include secondary keywords.

Content Optimization

  • Quality Content: Ensure the content is high-quality, relevant, and provides value to readers.
  • Primary Keyword: Use the primary keyword naturally in the first 100 words.
  • Keyword Density: Maintain a natural keyword density (avoid keyword stuffing).
  • LSI Keywords: Include Latent Semantic Indexing (LSI) keywords throughout the content.
  • Content Length: Aim for at least 800-1000 words (longer content often ranks better).
  • Readability: Ensure the content is easy to read with short paragraphs, bullet points, and subheadings.

Image Optimization

  • Alt Text: Include descriptive alt text with primary keywords for all images.
  • File Name: Use descriptive file names with keywords for all images.
  • File Size: Optimize image file sizes for faster loading times.

Internal Linking

  • Relevant Links: Add internal links to other relevant pages on your website.
  • Anchor Text: Use descriptive anchor text with keywords.

External Linking

  • High-Quality Sources: Link to high-quality, authoritative external sources.
  • Relevant Content: Ensure external links are relevant to your content.

Mobile Optimization

  • Responsive Design: Ensure your website is mobile-friendly and responsive.
  • Mobile Loading Speed: Optimize for fast loading times on mobile devices.

Page Speed

  • Loading Time: Ensure the page loads quickly (under 3 seconds is ideal).
  • Optimize Code: Minimize CSS, JavaScript, and HTML.
  • Use Caching: Enable browser caching and use a Content Delivery Network (CDN).

User Engagement

  • Engaging Content: Include multimedia (images, videos, infographics) to make content engaging.
  • Call to Action: Add clear and compelling calls to action (CTAs).

Schema Markup

  • Structured Data: Use structured data (schema markup) to help search engines understand your content.

Social Sharing

  • Social Buttons: Add social sharing buttons to make it easy for users to share your content.

Security

  • HTTPS: Ensure your website is secure with HTTPS.

Analytics and Tracking

  • Google Analytics: Set up and configure Google Analytics.
  • Google Search Console: Set up and verify Google Search Console.

Checklist Summary

URL Optimization

  • Short and Descriptive URL
  • Use Hyphens

Title Tag

  • Primary Keyword
  • Length
  • Unique and Compelling

Meta Description

  • Primary Keyword
  • Length
  • Compelling

Header Tags

  • H1 Tag
  • H2, H3 Tags

Content Optimization

  • Quality Content
  • Primary Keyword
  • Keyword Density
  • LSI Keywords
  • Content Length
  • Readability

Image Optimization

  • Alt Text
  • File Name
  • File Size

Internal Linking

  • Relevant Links
  • Anchor Text

External Linking

  • High-Quality Sources
  • Relevant Content

Mobile Optimization

  • Responsive Design
  • Mobile Loading Speed

Page Speed

  • Loading Time
  • Optimize Code
  • Use Caching

User Engagement

  • Engaging Content
  • Call to Action

Schema Markup

  • Structured Data

Social Sharing

  • Social Buttons

Security

  • HTTPS

Analytics and Tracking

  • Google Analytics
  • Google Search Console

This comprehensive on-page SEO checklist will help you optimize your web pages for better search engine rankings and user experience. Make sure to tick off each item as you complete it to ensure you're covering all the essential aspects of on-page SEO.